ٱلْبَقَرَة : ١٦

  • أُوْلَٰٓئِكَ Those
  • ٱلَّذِينَ (are) the ones who
  • ٱشۡتَرَوُاْ bought
  • ٱلضَّلَٰلَةَ [the] astraying
  • بِٱلۡهُدَىٰ for [the] guidance
  • فَمَا So not
  • رَبِحَت profited
  • تِّجَٰرَتُهُمۡ their commerce
  • وَمَا and not
  • كَانُواْ were they
  • مُهۡتَدِينَ guided-ones
Those are the ones who have purchased error [in exchange] for guidance, so their transaction has brought no profit, nor were they guided.
Those are they who have bought error for guidance, that is, they have exchanged the latter for the former; so their commerce has not profited them, that is to say, they have gained nothing from it, indeed, they have lost, because their destination is the Hellfire, made everlasting for them; nor are they guided, in what they did.